The fractional Chief AI Officer for service franchises.
I spent 12 years running a franchise and 35 years operating businesses. Now I help franchisees, multi-unit operators, and franchisors find where AI actually pays, then build it into the operation. The goal for every client: your first 100 hours back inside 90 days.
A 30-minute working session. No pitch, no prep, no obligation.
The Problem
AI is everywhere in franchising. Results aren't.
Someone on your team is experimenting with ChatGPT. Maybe you bought a tool or two after a conference. Nothing stuck.
That's normal. Industry studies put the failure rate of self-managed AI projects above 80%, and the failures are almost never technical. They fail because nobody connected the tool to how the business actually runs: scheduling, quoting, follow-up, callbacks, hiring, royalty reporting.
Here's the uncomfortable truth about the AI consulting boom. Most of the people selling AI services are young, technical, and fast with a demo. They can build. They've just never run a P&L, hired a crew in a tight labor market, or sweated a slow month. So they start with the tool and hope it finds a problem.
I start with the problem. After 35 years operating businesses, 12 of them inside franchise operations, I can usually find where a franchise is leaking time and money in one conversation. Then I bring in AI where it pays and skip it where it doesn't.
The difference isn't the tools. It's knowing which problem to point them at.
The Diagnostic
Diagnosis before prescription.
You wouldn't let a surgeon operate without imaging. Same rule here. Before anyone builds anything, the AI Diagnostic maps how your operation actually runs and finds the highest-return places for AI, ranked by impact and ease.
01
Workflow Analysis
Where time and money leak across sales, scheduling, operations, and admin.
02
AI Opportunity Map
Which tasks AI should take over, and which it shouldn't touch.
03
Automation Blueprint
The exact tools and systems to build, specific to your stack and your team.
04
Implementation Roadmap
What to build first, prioritized by speed to results.
The diagnostic is free.
Its job is to show you something worth acting on.
Who It's For
Built for service franchises. Every rung of it.
Cleaning, restoration, landscaping, pest control, HVAC, painting, and home services of every kind.
Standalone franchisee
$1.5M+ revenue
You're profitable but buried. Scheduling, follow-up, hiring, and admin eat the week, and the only fix anyone offers is "hire more people." AI can hand you your evenings back without adding headcount.
Multi-unit operator
3 to 20 territories
Every location runs slightly differently, and you find problems in the P&L a month after they happen. You need consistent systems and same-day visibility across all of them, without building a head office.
Franchisor
System HQ
You need system-wide answers. What to standardize, what to automate, and how to roll it out across every territory so the whole network gets faster at once. We start with a pilot in a few locations, prove the numbers, then roll out system-wide.
Franchising is the best AI opportunity in small business for one reason: a fix proven in one location replicates across the system.
The Overlay
You can't replace the franchisor's stack. You don't have to.
Every service franchise runs on proprietary software and brand-standard processes handed down from corporate. They're required, and mostly they work. The waste lives in everything around them: taking applications, hiring, onboarding, offboarding, scheduling, follow-up, reporting. That's where AI goes. I layer it on top of the required systems without breaking brand standards, because I spent 12 years operating inside them.
Who You're Working With
I'm Jeff Meyer. I come from operations, not tech.
I owned and ran a Cleaning Authority franchise in the Portland area for 12 years, the first location in the Pacific Northwest. I hired more than 700 people, built the sales and retention systems from scratch, and spent 6 of those years consulting for 50+ franchise locations across the country.
After that I founded a digital marketing agency serving local service businesses, and co-founded AudienceOS, an AI measurement company. For the last several years I've been building AI systems hands-on, every day.
That combination is the point. Plenty of consultants know AI. Very few have sat in your chair. I know what a bad quarter feels like, what turnover actually costs, and what your managers will and won't adopt. That's what I bring into your business before a single tool gets picked.
Proof, Not Promises
My own company runs on the system I sell.
Insightia runs on the same AI operating system I build for clients. Live data feeds pull revenue, pipeline, calls, and website numbers into one daily brief. Content gets drafted, scheduled, and published by automated queues with watchdogs that alert me if anything misses. My business runs while I'm away from the desk.
On our diagnostic call, ask me to show you. Screen share, live system, real numbers. Not a slide about what AI could do. The thing itself, running a real company.
100 hours
the first-90-days target for every engagement
80%+
of self-managed AI projects fail to deliver value. Diagnosis first is how you avoid being one.
30 minutes
to find out where your operation is leaking. That's the diagnostic call.
How Engagements Work
An embedded AI partner, not a project invoice.
Free AI Diagnostic
A 30-minute working call. If there's real opportunity, we go deeper and map your operation.
Your roadmap
A prioritized plan: what to automate, what to keep human, what it costs, what it returns. It's yours either way.
I stay and build
If you want the roadmap executed, I work as your fractional Chief AI Officer: a setup fee plus a monthly retainer sized to your operation. Retainers run from $800 a month for a single location to $8,000 a month for franchisor-level systems. Multi-unit engagements are priced on the operation as a whole, not per location. We build one layer at a time, and each layer pays for itself before the next one starts.
Guarantee: If a system I implement doesn't hit the benchmarks we agree on within 90 days, I keep working at no additional cost until it does.
Built human-in-the-loop by default, and your data stays in your systems.